The concept of this logo design was to modernize and revamp the overall look of the existing design of Alba Botanica. Alba Botanica is a drugstore skincare company that focuses on sustainability and all-natural ingredients in its products. The goal was to allow the brand to move into more high-end skincare with more sophisticated branding while still keeping its value as a brand. I kept the leaf in the new logo to keep the brand's original essence but wanted to highlight it more subtly, encompassing it inside the "B." In terms of color scheme, I wanted to choose more muted blue and green tones representing the ocean and land; giving a more calming presence than the original stark yellow and green packaging.
Social Media Post:
Social media is a key aspect of how brands reach various audiences and the brand's success. The concept for this social media post was to create a post for a new product launch from Alba Botanica called Polish. The post was intended to highlight to viewers of the upgraded packaging from the original design and how the brand as a whole is taking a new direction.