Align is a brand concept for a new Pilates studio in New York City. The brand emphasizes a minimalist and clean aesthetic. The studio's name comes from mindset and how they want their client to feel from the experience at the studio.
My goal is to create a brand identity that embodies the spirit of physical and emotional connection through the power of movement. My design aimed to incorporate moment and alignment from the geometric lines and shapes. In yoga and pilates, the lotus flower often holds high power for spiritual enlightenment and beauty; I wanted to include my own illustration of that in my design to fit with the brand identity as a whole. In terms of colors, I took inspiration from the different shades of pink I found in the petals of the lotus flower, and I wanted the mat to have a similar color scheme.