Alpine Spirits is a brand concept for a distillery in Vermont that wants to expand its product line into ready-to-drink cocktails using its own spirits and local ingredients. My design is an abstract illustration of the state of Vermont from a geometric approach.
My design is an abstract illustration of the state of Vermont from a geometric approach. I wanted the illustration to display a topography effect for the background of the can. For the logotype, I wanted to create the effect of a skier's movement with the downward motion of the joint letters "A" and "P" within the logo. It is clear yet still has complex layers with structured lines and shapes throughout the piece. I chose the color tones based on the mountains and snow for the different shades of blue and white; I intended to make the can appear as though it has a frosted look to allow for a bold presence when competing with other brands on the shelf.