Bolt Coffee is a brand concept for a new coffee brand that would be targeted toward the younger generations due to its unique flavor combos. After looking at a variety of different coffee designs and logos, the majority of mainstream coffee brands use dull colors and patterns.
My approach for the design was to take a risk and create a bold and intriguing design with bright colors and distinct patterns. With a heavy emphasis on bold and out-of-the-box flavor, I wanted the packaging to have a distinctive presence to consumers, drawing them in. In terms of color scheme, I went for primary colors to allow the logo and pattern to stand out on the bag. I wanted to choose something that mirrored "electricity" and its movement for the pattern.