Deer Leap Brewing is a brand concept developed for a new local brewing company in Killington, Vermont. The company emphasizes using local ingredients for the beer and brings these flavors to life. The name Deer Leap comes from a popular hiking spot that overlooks Killington Mountain and Pico Peak Deer Leap Overlook. The area of Deer Leap prides itself in producing spring water that imposes minimal harm on the environment. My goal is to create a visual identity that embodies the essence of the natural physical beauty of the area and the purity of the natural ingredients.



My design is an artistic illustration of the rock at Deer Leap with the deer leaping out of the peak. I merged the hind legs of the deer to the slope to evoke the harmony of nature. The logotype is clear and yet rustic. It is clean, simple, and uncomplicated. I chose contrasting colors for each can: light blue/white reminiscent of snow, orange representing the earth, and dark blue representing the night sky. The names and flavors of each can are based on different trails of Killington Mountain to show the connection to the mountain.
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