Killington Distillery is a part of the Mountain Inn, a boutique restaurant and hotel situated at the foot of Killington Mountain, Vermont. It is home to Vermont’s finest craft spirits and the perfect aprés ski or bike destination. I wanted to take a fresh approach to their flat menu design, failing to communicate the variety of unique cocktails.
My Approach
My approach for the menu redesign was to embody a clean yet playful aesthetic with thin geometric lines and shapes in the illustrations. To tie the essence of the mountain, I wanted to have the background have hints of blue with the contrast of the stark blue logo to further the connection to snow and skiing. The overall color scheme is neutral, with some tonal shades to add some color while still being sophisticated. For clearer menu readability, I rearranged the layout to categorize the drinks by each liquor. This allows guests to decide on their cocktail based on their preferred or particular alcohol instead of having to read each drink individually on the menu for what spirit is used.