The concept for this logo and packaging design was to add a fresh new look to the existing design of Yasso Frozen Yogurt. Yasso is a grocery store frozen yogurt brand focusing on making indulging healthy and guilt-free.
The goal for the design was to give a fun and bold new look to their design while keeping the essence of the brand intact. I kept the same idea from the existing logo and design while choosing a more playful typeface and adding different accents, such as adding more shades of color, as currently they only use blue as their primary color with changing the second color based on the flavor. In terms of the color scheme, I chose to include a variety of shades of pink with white to play into the theme of the flavor of Vanilla Birthday Cake. Moving forward, each flavor will have its own unique color scheme to add variety to the collection.
